ANARCHITECT has brought to life a redundant nineteen-seventies villa for Rossano Ferretti, taking reference from the brands vision to locate its salon’s around the World within existing and historical spaces, refurbishing them to create unique moments centred around luxury and well-being for its international clientele. The architects have contextually responded to the brief by creating a Salon that is adorned with character, acknowledging the original building’s residential past through a carefully curated sequence of spaces that retain the familiar scale and proportions of a residential property.
Respecting the contextual and cultural character of the Dubai beach-front neighbourhood, the original ornate facade was pared down to create a refined modern symmetry, elegantly framing the ground and first-floor windows creating a vertical rhythm that flows across all faces of the property, balancing the proportions and subtly referencing detailed moments of traditional properties of the region.
Client: Rossano Ferretti Italy
Project Status: Completed 2017
Award: Winner of Retail Design of the Year, CID Awards 2017 (MENA)